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Hello, I'm Tema Frank

 

 

Tema Frank, MBA

Tema Frank, is the founder and president of Web Mystery Shoppers Inc .with 25 years' experience in marketing, communications and business strategy. Not a “techie” by nature, Tema is both frustrated and thrilled by the potential of the Internet to make life easier and helps clients turn that potential into a reality. Her company's unique approach to usability testing has been highly valued by clients such as the Royal Bank of Canada and Bank of America . Her expertise was noted by the Web Marketing Association , which chose her as a judge for the Web Awards Competition. Tema has recently been short-listed for an E-Business Leadership Award.

Tema is an active member of many industry and non-profit associations, including the Association of Internet Marketing & Sales (AIMS), the Usability Professionals Association, Canadian Women in Communications, and the Canadian Association of Professional Speakers. Tema's research and writing is cited in several academic textbooks, as well as in the media. She appears in the Who's Who of Canadian Business , the Who's Who of Canadian Women, and the World Who's Who of Women.

Tema also speaks frequently about women in management and best employment practices, as a result of her best-selling book, Canada's Best Employers for Women: A Guide for Job Hunters Employees and Employers , which was nominated for a Business Book of the Year Award.

Tema is fluent in English and French

 

 

 

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  Keynote and Speaking Topics


 

 

Speaking Topics:
• Leadership and the Internet
• Effective Website Communication/Sales
• Getting in the Minds of Site Users
• Future Impact of the Internet
• Small Business & the Internet
• Associations & the Internet
• Women & the Internet

Please Note: Tema is fluent in English and French

Leadership and the Internet

  • Does the Internet make leadership more challenging? How?
  • How can leaders use the Internet to improve the world?
  • How can community and business leaders use the Internet to improve their workplaces and their communities?
  • What threats does the Internet pose in the hands of unscrupulous leaders?
  • How can disgruntled employees or ex-employees use the Internet to undermine leadership and how can leaders counteract those threats?
  • How can leaders use the Internet to improve communication with employees rather than to impair it?

Effective Website Communication/Sales

  • Can the Internet be an effective communication or sales channel for your organization?
  • Is it worth the expense?
  • How do I get started?
  • How can I make sure our web site is achieving our communication or sales goals?
  • How should intra nets be designed to facilitate internal communication and foster loyalty?

Getting in the Minds of Site Users

  • People come to the site, but so many of them leave without ordering or contacting us. Why?
  • We get reams of data, but what does it mean?
  • How do I know where to set priorities for spending my limited web site funds?
  • Testing methodologies: When would I use a focus group, a survey, lab-based user tests or other methods of getting feedback on my website effectiveness?
  • How to get the most from your web investment.

Future Impact of the Internet

  • Didn't the Internet pretty much flame and die a couple of years ago?
  • How will it be used in the near future? The mid-term? The long-term?
  • What impact will it have on how we run our organization?

Small Business & the Internet

  • Is it worth setting up a web site? Is it worth spending more money on the one I've already got?
  • How cheaply can I do it and still have something worthwhile?
  • Where do I start?
  • What are the key things I need to cover?
  • How should I measure site effectiveness?

Associations & the Internet

  • How can the Internet help us achieve our goals?
  • How can we measure and prove the effectiveness of our Web site?
  • How do we maximize the value of what we've spent so far on our site, even if it needs major rework?
  • What are the most effective ways to learn what our constituency needs and wants from our site?
  • How should/can it tie in with our other activities?
  • What are ways to minimize the costs of setting up and running a web site?

Women & the Internet

  • How has the Internet affected women's lives as consumers? As employees? As business owners?
  • How can the Internet be used to provide better work/life balance?
  • What career opportunities exist for women in this field? What barriers need to be overcome?
  • What threats does the Internet pose to personal safety and security? How to protect against them?


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Clients Have Said:

Thank you so much for the wonderful presentation at the November Internet Forum. You will be pleased to know that attendees consistently noted your presentation as their favourite of the meeting. I am extremely pleased with the results and would look to future opportunities to work with you ….
Ian Canning, Internet Forum Director, Global Concepts - Internet Forum, Atlanta , Georgia

“Thank you so much for speaking at our Tech Fair. Your talk was informative on many levels and was exactly the type of topic our students can benefit from. It showed the students that within technology there are many niches to be filled, to keep ones eyes open for needs within the industry and to look at technology both from a consumer's and employer's perspectives.”
Nelda Schulte, Employment Services Department - CDI Edmonton South

 


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